"We now have a growing research panel and have increased the efficiency, appeal, and response rate of the surveys we implement. The qSample customer service has been wonderful."
Christine Oschell, PhD
The Institute for Tourism and Recreation Research
The University of Montana
"After working with the team from qSample, we decided to move all our survey research to online, and now we are able to conduct research fast, less expensive, and with more accurate samples than ever."
Jim Kitchens, Ph. D
The Kitchens Group
"I've worked with the qSample team for several years now and I would highly recommend them for being responsive, innovative and flexible."
PPSG LLC(former Microsoft insight Director)
"qSample assisted us with obtaining the best reach of survey respondents that we have ever gotten. I highly recommend them for assisting with your survey projects."
Caroline M. Fisher, Ph.D.
Dean, School of Management & Information Science
University of Missouri--Rolla
BoomerOpinions provides companies with insights into the values and opinions of the largest, most affluent generation in America. BoomerOpinion research has identified important characteristics of the Baby Boomer generation, including their love of big toys, their desire for adventure, their belief in the Fountain of Youth and refusal to grow old, and a willingness to change careers or start new endeavors.
BoomerOpinions research panel provides companies with the ability to reach this generation of consumers with the most persuasive appeals. The data also provides targeting for different segments of this large and diverse market.
With Baby Boomers comprising the largest group of consumers in America, there is a great deal of competition to appeal to them. The right research can make the difference between your company success and failure in this marketplace.
1. A broad based research panel that includes a representative sample of Baby Boomers born between the years 1946-1965.
2. A constantly expanding panel of Boomer participants recruited through sites Boomers visit regularly.
3. An online platform that provides the ability to conduct both quantitative and qualitative research with a sample of Boomers.
4. An extensive registration process that will allow researchers to identify Baby Boomers with different interests and lifstyles.