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Baby Boomers

BoomerOpinions provides companies with insights into the values and opinions of the largest, most affluent generation in America. BoomerOpinion research has identified important characteristics of the Baby Boomer generation, including their love of big toys, their desire for adventure, their belief in the Fountain of Youth and refusal to grow old, and a willingness to change careers or start new endeavors.

Boomer Opinions research panel provides companies with the ability to reach this generation of consumers with the most persuasive appeals. The data also provides targeting for different segments of this large and diverse market.   With baby boomers comprising the largest group of consumers in America, there is a great deal of competition to appeal to them. The right research can make the difference between your company success and failure in this marketplace.

Why Boomer Opinions?

 

Access to a robust enterprise research platform: Our survey software is designed to meet the needs of even the most complex research projects allowing for real time reports, advanced analytics and data exported in various formats, including Excel, SPSS, etc.

Ability to deploy surveys to mobile and web: Over 60% of our panel is active on the Boomer Opinions app, which allows for real-time, rapid feedback. Pre screened, double opted in respondents: Our Boomer Opinions panel consists of verified baby boomers who are pre-screened and highly qualified to participate in a variety of research studies at any level of specificity. Flexibility to fine tune our panel based on your needs: Boomer Opinions has the ability to recruit students based on your needs, making it even easier to target your specific demographic.

Boomers Opinions at a glance:

  • Thousands of active baby boomers online
  • Extensive profiling characteristics
  • Representative – US/Canadian Universities
  • Interactive, engaged panel members
  • Work/Retirement status on all panel members verified
  • Custom incentives and rewards
  • Custom mobile app for real time data collection
  • 24/7 support system

Key Profile Dimensions

  • General demographics
  • Employment status
  • Income
  • Savings/investments
  • Leisure activities
  • Traveling behavior
  • Healthcare
  • Children
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