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To start off with TURF Analysis click on

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TURF Analysis can be done in two ways depending upon what you are trying to achieve:-

1. Analysis - Choose the options (Answers) that you would like to calculate the REACH for and then click on Calculate Unduplicated Reach -- This will give you the Reach % or market share for those options. Use this option to calculate the Unduplicated reach for a set of alternatives.
2. Simulator - If you would like the TURF Simulator to run through Every Possible Combination and present you with the optimal REACH for a limited set of choices click on Simulator
3. Price Modeling - With this option, you can assign a "Cost" or a "Price" for each of the options, and also specify a "Budget". The Price Modeling Simulator will Simulate Every Possible combination that falls within the budget, and give you optimum configurations for the maximum reach.
4. Line Optimization - With this option, if you have a Minimum Reach % that you need to achieve, and would like to find out the the cheapest alternative for that.

Please read the following help articles for more information about TURF and Pricing / Line Optimization analysis: -

Total Unduplicated Reach and Frequency by Vivek Bhaskaran

Advanced TURF -- Price Modeling and Line Optimization Analysis by Vivek Bhaskaran