b2c

Business to consumer

Our business-to-consumer panel represents a cross-section of the US population. This panel is comprised of general consumers whose experiences and opinions provide insight that aids in the development of strong products and services targeted at the general population.

The consumer panel is recruited and balanced to the specifications of US census data. Extensive profile data is collected on each member, accounting for over 300 data points.

Key profile dimensions:
  • Gender, Age, Marital Status, Address, Country, Race, Head of household, Income, Car ownership, Children living at home
  • Personal Interest
  • Medical ailments
  • Car ownership
  • Employment
  • Leisure
  • Financial activities
  • Home Technology
  • Information technology
To learn more about qSample, or to request a quote, click here.