QuestionPro conducts surveys on a regular basis to find out what kind of information our users are looking for when they initially come to our site. One of the questions in a Popup Survey is the following
What we want to know is what
Three choices among these
Seven choices that will give us the greatest reach? A
Simple Frequency Analysis gives us the following results:
Please note that the simple frequency does not give us any particularly interesting data. Here we note that
Pricing,
Feature Matrix and
Extraction Features are the three most important pieces of information that people want.
Is this really the right answer though? Probably not because we have not taken into consideration that the same people who requested
Feature Matrix might have requested
Extraction Features also!
We need to eliminate the duplicates and to find out the "Reach" of any three of the elements to effectively come to a conclusion.
With the TURF Analyzer and Simulator from qSample, we find the exact reach for any number of the options:
This shows that
Pricing,
Feature Matrix and
Piping Features give us a Reach of 87%. This is good, but we also want to find out what three options give the the maximum reach. We use the TURF Simulator for this.
You can use the TURF Simulator to find the "Optimal" three choices that gives you the MAXIMUM Unduplicated Reach.
The TURF Simulator runs through every possible configuration of three choices at a time and gives you a sorted order of "Reach %".
Here we find out that
Pricing,
Feature Matrix and either
Other or
Data Integration Services will give us about 90% reach!
It is also worthy to note that our simple frequency analysis yielded a different result.