Merging market research data streams

As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs and their interest in analytics and business intelligence have been consistent if not increasing. This makes perfect sense as companies realize they need to leverage both internal and external data sources to better compete in […]

Latest Articles

Hey there…have you heard of me?

In consumer and B2B market research circles we are often asked to assess market awareness and/or familiarity with brands, products and spokespeople or causes. These two related, but separate constructs, represent the first steps on the pathway from prospect to customer. Awareness should be measured in two ways – unaided and aided. Unaided awareness is […]

Census Regions – What it means for Hispanic Sample

Census Regions

Census regions are probably the last thing you think about when procuring Hispanic sample. Language, acculturation, and country of origin are likely at the top of your list. However, census regions are linked to all of the above. The Hispanic population distribution in the U.S. is considerably different than the rest of the population. For […]

Sampling and Other Considerations for Mobile Research

In a prior post I highlighted an interesting statistic – for any given project market researchers can now expect up to 40% response on smartphones. This percentage will continue to increase. The question then becomes one of what do we know about mobile responders and can this be applied to our sampling plans? First and […]

Three keys for designing effective mobile surveys

mobile surveys

At the recent MRA Corporate Researchers Conference the training organization Research Rockstar presented a course on designing device agnostic surveys. The trend is clear that more and more surveys are being taken on smartphones and tablets. Desktop computers still account for the majority of responses, but for any given project market researchers can now expect […]

Top 2 Box Score – Avoid the Pitfall

Recently when giving my desk a much needed cleaning I came across an article by Jerry Thomas with the firm Decision Analyst. His whitepaper focused on the use of the top two box score as a measure for conveying scores to survey scales. The top box score is the sum of percentages for the top […]

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“How To” Posts

Survey Quality 150

Evaluating Survey Quality

Most of the surveys we analyze and report on are ones we planned and conducted ourselves. But what about when you are assessing surveys conducted by others? How do you evaluate their quality and filter the information they provide accordingly? I decided to ask that question of someone who evaluates others’ surveys for a living. […]

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Now We Have Smartphones; Shouldn’t We Try to Be Smarter about Surveys?

This is a presentation from Survey Analytics‘ President, Andrew Jeavons, from the Market Research in the Mobile World Conference in Atlanta in July 2011. (By the way, it’s pronounced JEH-vons, not JEE-vons, as Andrew explains in the video…) Andrew presented guidelines for conducting mobile surveys, and he made suggestions for adapting Net Promoter Scores (NPS) […]

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Recruit Your Own Survey Panel

Sometimes a survey panel is exactly what you need — and for that, you can use any number of panel providers such as Peanut Labs or EMI. But sometimes, a panel can be overkill and just too expensive for your project, in which case, it’s a good idea to have recruited a panel of your very own. […]

Bernett focus group room

What To Expect From A Focus Group

We asked some of our favorite bloggers to provide us a “lost gem” – a great article that deserved wider response than it received the first time it was published. We wrap up our series with this piece by Lisa Steckert, which was originally published here on May 3.   If you were to ask […]

Pieces of paper for ideas in bowl on wooden table

How to Generate Ideas for Names

The following is an excerpt from Stir It Up! Recipes for Robust Insights and Red Hot Ideas by Laurie Tema-Lyn. Published under license from Paramount Books. Mouthfeel This is a great exercise if you are working with a client on a name generation project. Getting the “feel” for a name by saying it out loud is particularly important now […]

Big Data

What is “Big Data,” and What Can I Do About It?

There are a lot of buzzwords out there in market research, and Big Data is one of them. I’ve been hearing that term everywhere. I’m proud to announce that Research Access is partnering with GreenBook to bring you a webinar to help you understand Big Data. This is the first in a series of webinars […]

actionhero

How to Present Research Data in a Way that Inspires Action

It’s one thing to collect data and feedback – but quite another to analyze and present the data in a way that is clear and inspires action. The Power Presentation Outline Here’s a presentation outline that you can use the next time you have to put together a killer presentation using research data.

20 minutes

Is the Ideal Survey Length 20 Minutes?

We’re counting down our Top 10 blog posts of 2013. Coming in at #8 is this webinar recap originally published August 8. As part of the CASRO webinar series, Inna Burdein, Ph.D., director of panel analytics with the NPD Group, discussed her research into survey length and effort. The session moderator – John Bremer, the […]

Van Westendorp Price Sensitivity Meter

How to Set or Adjust Pricing Using the Van Westendorp Price Sensitivity Meter

Few things are as important as setting the right price for your product or service. The Van Westendorp Price Sensitivity Meter is one way to hone in on the right price. The “meter” is actually a very clever survey method which consists set of four questions asked of members of your target market. The questions […]

Kano

Kano Surveys Explained

Looking for a way to identify must haves, delighters and don’t need to do requirements – and are Likert scales just not doing it for you? Try a Kano survey. There is a scene in the movie Fiddler on the Roof, when the Rabbi is asked who’s right about an argument between two villagers. One […]

Two hands, shuffling a deck of cards, seen from the dealers point of view.

Order Bias Is a Larger Source of Error Than You Think

Last week I was writing a questionnaire for a client using their survey software account, and I was chagrined to discover that it lacked the ability to randomize the display of items in a choice list. This is a common capability of all modern survey software applications, including QuestionPro, Survey Analytics, Google Consumer Surveys, and […]